Built a search strategy around commercial solar services, business use cases and high-intent energy searches to generate qualified inquiries.
Combined technical SEO, commercial content and location targeting to expand visibility across high-intent US solar searches.
The solar company had strong commercial capabilities, but its search presence was not consistently reaching businesses actively researching solar solutions.
Commercial solar searches are driven by business requirements rather than simple product discovery. Buyers compare installation, system size, financing, ROI, incentives and energy use before requesting a consultation.
We rebuilt the architecture around commercial solar services, business use cases, financial intent and US market demand, connecting educational content with service and inquiry-focused pages.
The company had strong offerings, but organic and AI search presence fell short because the architecture was not built to scale.
Businesses looked for solar based on savings, energy demand, facility type and ROI-not simply “solar panels.”
Searches around financing, payback, incentives and tax benefits often came before a business was ready to request a proposal.
Commercial opportunities differed across Los Angeles, Houston, Phoenix, Las Vegas and Miami, requiring market-specific relevance.
The opportunity was not more solar content. It was capturing businesses earlier in the commercial buying journey.
We combined technical SEO with scalable search expansion: build the technical foundation first, map intent, and scale the assets that drive business value.
Separated commercial installation, industrial solar, storage, financing and maintenance into distinct search clusters.
Mapped facility, system, ROI, financing, incentive and location intent to specific commercial landing pages.
Built content around payback, incentives, energy savings, project considerations and commercial solar economics.
Developed location relevance across high-demand US markets while maintaining strong service-level topical signals.
Rather than generic tactics, we executed disciplined workstreams engineered for compounding organic and AI search visibility.
The new commercial, financial and local search architecture expanded visibility across high-intent US solar searches.
Expanded visibility across commercial solar installation, industrial systems and business energy searches.
Targeted ROI, financing, incentives, payback and project-planning questions before the consultation stage.
Strengthened commercial solar relevance across priority markets in California, Texas, Arizona, Nevada and Florida.
The biggest change was moving from broad solar visibility to searches that reflected a real commercial project, budget and buying decision.
The combination of stronger product architecture, cleaner indexation, and improved shopping signals created a scalable foundation for product discovery.